Allan UngMar 255 minRevolutionizing Public Transit: The Redesign of SMRT's Chimes for a Better Commuter ExperienceAllan Ung Inside the MRT train, Singapore. (Credit: ProjectManhattan, CC BY-SA 3.0) Introduction SMRT, Singapore's prominent public...
Allan UngJan 225 minDesigning Commuter Solutions with Design Thinking: A SimplyGo ChronicleAllan Ung Fare gates at a Singapore train station (Photo: Vulcan Post) "You've got to start with the customer experience and work back...
Allan UngSep 29, 20234 minDigital Transformation: A Step-by-Step Guide for Successful ImplementationAllan Ung “The future is digital. It’s not a question of if; it’s a question of when.” Marc Benioff Salesforce CEO Introduction In...
Allan UngAug 19, 20233 minThe Power of a Customer-Centric Value Proposition CanvasAllan Ung Introduction In today's fast-paced business landscape, understanding your customers' needs and creating compelling value...
Allan UngMar 26, 20233 minSustainability: A Shared Responsibility for a Better Worldby Allan Ung "The greatest threat to our planet is the belief that someone else will save it." Robert Swan Sustainability has become an...