Design Thinking

Solving problems with a creative approach.

Design Thinking for Value & Growth

Innovate your products, services, businesses and ecosystems using Design Thinking principles and practices to create value and drive growth.

In today's increasing complexity of digital technology and modern business, customers are increasingly choosing products and services based on the quality of the experiences they have with them. 
 
To help meet these challenges, an approach known as "Design Thinking" is playing a greater role in finding meaningful pathways - its process and tools are increasingly being adopted in "Voice of Customer" (VoC) processes and in organizational innovation initiatives. A Design Thinking mindset is essential for the development of Internet of Things (IoT) platforms, factory of the future, smart products and Smart Cities. Organizations embarking on digital transformation should start with a Design Thinking workshop.

 
In essence, Design Thinking is a human-centered, iterative problem-solving process of discovery, ideation, and experimentation that employs various design-based techniques to gain insight and yield innovative solutions for virtually any type of organizational or business challenge. This method combines both analytical (e.g. Lean & Six Sigma) and creative approaches to generate solutions.


Industry practitioners of Design Thinking include Apple, Google, Samsung, Starbucks, Toyota, Uber, AirBnB, IDEO, Nike, Procter & Gamble, Singapore Airlines, DBS Bank and Ministry of Manpower.

Characteristics of Design Thinking

Human-centered

Discover people's real needs and wants. Be able to gain deep insights of their motivations and share the feelings of others.

Highly-creative

Look at situations differently. Push past obvious solutions and existing alternatives to get to breakthrough ideas.

Collaborative

Work as a team to look at the problem holistically and implement solutions to improve people's experience.

Hands-on

Ideas are made tangible through prototyping. Build rough or lo-fi prototypes to learn how to make ideas better.

Iterative

Repeat each phase backwards and forwards and arrive at each decision or desired result, after rounds of learning and discovery.

Show, don't tell

Enable the user to experience the story through action, words, thoughts, senses and feelings rather than pure description.

The Five Phases of Design Thinking

The Five Phases of Design Thinking is a human-centered, creative problem-solving process of discovery, ideation and experimentation. 

 

Our process model is based on the Stanford University's d.school model that is broadly used and has proven its value.  The phases include: Empathize, Define, Ideate, Prototype and Test.

EMPATHIZE

To understand your customers / users.

DEFINE

To define clear project / business objectives.

IDEATE

To explore ideas and solutions.

PROTOTYPE

To build and visualize ideas and solutions.

 TEST 

To review and decide.

"Design is not what it looks like and feels like. Design is how it works."

Steve Jobs

BUSINESS CASE STUDY

Design Thinking

Apple is one of the world's most admired and successful company. This video focuses on Apple's approach to innovation, management, and design thinking. (Source: Wei Li)

TWI training in Philippines by Operational Excellence Consulting

Learn how to apply Design Thinking mindsets, process and tools to gain deep customer insights and develop innovative products and services.

Learn how to map, analyze and re-imagine the end-to-end customer journey and create new experiences to attract and retain your customers.

Learn how to invent and improve your products and services to alleviate extreme pains and create essential gains that customers care about.

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Learn how to transform your existing business models or innovate new ones of value creation to create competitive advantage.

Some Highlights of our Design-based Workshop Activities

Engaging the customer face-to-face to gain deep insights of her needs and problems.

Design challenge to build a paper house that can shelter all team members within 10 minutes.

Mapping and analyzing the current business model to identify opportunities for value enhancement.

Building a low resolution prototype based on an understanding of the user requirements.

Making a prototype quick and dirty, and then showing to the customer to explain how it works.

Refining the solution through customer feedback, testing and iterations.

Differentiate your products and services and improve customer experience with Design Thinking

 

To redesign your services or create a unique customer experience that enables your organization to differentiate from your competitors, our design consultants will train and guide your management and/or project teams to implement the Design Thinking methodology and set up the appropriate infrastructure. 

 

The Design Thinking training and consultancy scope includes:​

  • Development of Design Thinking capability in your organization 

  • Facilitating the formation of a Design Thinking governance team that is in sync with your strategic objectives

  • Understanding the challenge, preparing research and gathering inspiration, e.g. mapping the customer experience journey

  • Telling stories, searching for meaning and framing opportunities

  • Generating and refining ideas

  • Making prototypes and getting feedback

  • Tracking learnings and developing a go-forward plan

  • Developing communication strategy to gain support and buy-in

  • Integrating Design Thinking to your organization's business excellence framework

  • Embedding Design Thinking mindsets, behaviors and culture into your organization

 

To discuss how we can help your organization, please contact us.

WHAT PEOPLE SAY

"Out staff has benefited from the insights shared and gained new perspectives."

NELSON QUEK,

Head of Tuas Development,

Innovate@SEA Team LEAD

PSA CorporationLtd

Get started with Design Thinking

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