Innovate and solve problems with a creative approach.
Design Thinking for Value Creation
Innovate your products, services, businesses and ecosystems using Design Thinking principles and practices to create value and drive growth.
In today's increasing complexity of digital technology and post-pandemic next normal, customers are increasingly choosing products and services based on the quality of the experiences they have with them.
To help meet these challenges, an approach known as "Design Thinking" is playing a greater role in finding meaningful pathways - its process and tools are increasingly being adopted in organizational innovation initiatives.
A Design Thinking mindset is essential for building resilience, reimagining a productive workplace, as well as the development of Internet of Things (IoT) platforms, factory of the future and Smart Cities. Organizations embarking on digital transformation should start with a Design Thinking workshop.
In essence, Design Thinking is a customer-centric, iterative problem-solving process of discovery, ideation, and experimentation that employs various design-based techniques to gain insight and yield innovative solutions for virtually any type of organizational or business challenge. This method combines both analytical and creative approaches to generate solutions.
Industry practitioners of Design Thinking include Apple, Google, Samsung, Starbucks, Toyota, Uber, AirBnB, IDEO, Adidas, Procter & Gamble, Singapore Airlines, DBS Bank and Ministry of Manpower.
Characteristics of Design Thinking
Discover people's real needs and wants. Be able to gain deep insights of their motivations and share the feelings of others.
Look at situations differently. Push past obvious solutions and existing alternatives to get to breakthrough ideas.
Work as a team to look at the problem holistically and implement solutions to improve people's experience.
Ideas are made tangible through prototyping. Build rough or lo-fi prototypes to learn how to make ideas better.
Repeat each phase backwards and forwards and arrive at each decision or desired result, after rounds of learning and discovery.
Show, don't tell
Enable the user to experience the story through action, words, thoughts, senses and feelings rather than pure description.
The Five Phases of Design Thinking
The Five Phases of Design Thinking is a human-centered, creative problem-solving process of discovery, ideation and experimentation.
Our process model is based on the Stanford University's d.school model that is broadly used and has proven its value. The phases include: Empathize, Define, Ideate, Prototype and Test.
"Design is not what it looks like and feels like. Design is how it works."
BUSINESS CASE STUDY
Apple is one of the world's most admired and successful company. This video focuses on Apple's approach to innovation, management, and design thinking. (Source: Wei Li)
Some Highlights of our Design-based Workshop Activities
Engaging the customer face-to-face to gain deep insights of her needs and problems.
Developing the Persona and Empathy Map for the target customer.
Identifying the pain points experienced along the customer journey.
Building a low resolution prototype based on an understanding of the user requirements.
Mapping and analyzing the current business model to identify opportunities for value enhancement.
Refining the solution through customer feedback, testing and iterations.
Differentiate your products and services and improve customer experience with Design Thinking.
To redesign your services or create a unique customer experience that enables your organization to differentiate from your competitors, our design consultants will train and guide your management and/or project teams to implement the Design Thinking methodology and set up the appropriate infrastructure.
The Design Thinking training and consultancy scope includes:
Development of Design Thinking capability in your organization
Facilitating the formation of a Design Thinking governance team that is in sync with your strategic objectives
Understanding the challenge, preparing research and gathering inspiration, e.g. mapping the customer experience journey
Telling stories, searching for meaning and framing opportunities
Generating and refining ideas
Making prototypes and getting feedback
Tracking learnings and developing a go-forward plan
Developing communication strategy to gain support and buy-in
Integrating Design Thinking to your organization's business excellence framework
Embedding Design Thinking mindsets, behaviors and culture into your organization
To discuss how we can help your organization, please contact us.
WHAT PEOPLE SAY
"Out staff has benefited from the insights shared and gained new perspectives."
Head of Tuas Development,
Innovate@SEA Team LEAD