Crafting Customer-Centric Brilliance: The Art of the Value Proposition Canvas
by Allan Ung "Above all else, align with customers. Win when they win. Win only when they win.” Jeff Bezos Introduction In today's...
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Allan Ung
- Feb 25
- 4 min
Design Thinking: A Cyclical Approach to Innovation
by Allan Ung "Design is not what is looks like or feels like. Design is how it works." Steve Jobs Introduction Design thinking is a...
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Allan Ung
- Sep 14, 2021
- 4 min
Why Customer Journey Mapping is Critical for Business Success
by Allan Ung “You’ve got to start with the customer experience and work back toward the technology – not the other way around.” Steve...
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Allan Ung
- Jun 30, 2016
- 3 min
Achieving Long-term Success through Effective Change Management
by Allan Ung "Change is the only constant." Heraclictus , Greek Philosopher Change is the only constant. It is a fact of life and...
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