DESIGN THINKING
MASTERCLASs
From Projects to Transformation: Mastering Design Thinking
at Scale.
Description
Many organizations practice Design Thinking at a basic level—workshops, sticky notes, quick prototypes—but struggle to scale it into a true enterprise capability.
This Design Thinking Masterclass: Advanced Tools for Enterprise Innovation goes beyond fundamentals. Designed for leaders and experienced practitioners, it equips participants with advanced tools, facilitation techniques, and enterprise-level strategies to drive systemic innovation and organizational transformation.
Unlike academic programs, this Masterclass is highly practical, business-focused, and outcome-driven, helping teams embed Design Thinking into real-world challenges at scale.
Recommended Audience
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Business leaders and executives driving innovation and transformation.
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Experienced practitioners who want to advance beyond basics.
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Internal champions responsible for embedding Design Thinking.
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Consultants and facilitators supporting enterprise innovation efforts.
Methodology
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This Masterclass combines expert facilitation, case studies, and immersive hands-on exercises.
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Participants work in teams on a capstone project, applying advanced Design Thinking methods to a real organizational challenge with enterprise-level scope.
Learning Objectives
By the end of the program, participants will be able to:
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Apply advanced research methods to uncover deep user insights and hidden needs.
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Use systems-level design tools (service blueprints, journey orchestration, ecosystem mapping).
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Facilitate complex co-creation sessions with diverse stakeholders.
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Leverage advanced ideation and prototyping methods for faster, higher-impact innovation.
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Scale Design Thinking to create an innovation-driven culture within organizations.
Key Benefits
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Move beyond “sticky notes” to strategic application.
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Gain advanced tools and methods not covered in basic training.
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Learn how to scale and embed Design Thinking in your organization.
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Build confidence in facilitating and leading complex innovation efforts.
Workshop Outline
Session 1 – Revisiting the Foundations
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Critical recap of the 5 phases
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Where most organizations get stuck
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Transitioning from basic tools to strategic application
Session 2 – Advanced Research & Insight Generation
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Ethnographic methods, shadowing, deep dive interviews
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Advanced empathy tools (personas 2.0, empathy ecosystems)
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Uncovering hidden needs and tensions
Session 3 – Systems-Level Design
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Service blueprints and experience mapping at scale
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Ecosystem design and multi-touchpoint orchestration
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Integrating Systems Thinking into Design Thinking
Session 4 – Advanced Ideation & Prototyping
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Structured ideation beyond brainstorming
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Service prototyping and digital prototyping
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Experience simulations and low-cost pilots
Session 5 – Facilitation Mastery
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Running advanced co-creation workshops
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Managing diverse stakeholders with conflicting interests
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Virtual and hybrid collaboration tools
Session 6 – Scaling Design Thinking in Organizations
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Building a design-driven culture
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Embedding design into strategy and governance
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Case studies of enterprise-level adoption
Session 7 – Capstone Project
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Teams apply advanced tools to a real-world organizational challenge
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Present solutions and roadmaps for scaling impact
Award of Certificate
Certificate of Attendance will be issued to participants who have attended at least 75% of the workshop
Duration
1-day and 2-day formats available