Revolutionizing Public Transit: The Redesign of SMRT's Chimes for a Better Commuter Experience
Allan Ung Inside the MRT train, Singapore. (Credit: ProjectManhattan, CC BY-SA 3.0) Introduction SMRT, Singapore's prominent public...
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Allan Ung
- Feb 25, 2023
- 4 min
Design Thinking: A Cyclical Approach to Innovation
Allan Ung "Design is not what is looks like or feels like. Design is how it works." Steve Jobs Introduction Design thinking is a...
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Allan Ung
- Sep 14, 2021
- 3 min
How to Craft Effective Customer Journey Maps for Business
by Allan Ung Steve Jobs once wisely stated, "You've got to start with the customer experience and work back toward the technology – not...
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