Allan UngMar 255 min readRevolutionizing Public Transit: The Redesign of SMRT's Chimes for a Better Commuter ExperienceAllan Ung Inside the MRT train, Singapore. (Credit: ProjectManhattan, CC BY-SA 3.0) Introduction SMRT, Singapore's prominent public...
Allan UngSep 14, 20213 min readHow to Craft Effective Customer Journey Maps for Businessby Allan Ung Steve Jobs once wisely stated, "You've got to start with the customer experience and work back toward the technology – not...