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Revolutionizing Public Transit: The Redesign of SMRT's Chimes for a Better Commuter Experience
Allan Ung Inside the MRT train, Singapore. (Credit: ProjectManhattan, CC BY-SA 3.0 ) Introduction SMRT, Singapore's prominent public...
Allan Ung
Mar 25, 20245 min read
134 views
Customer Journey Mapping: How to Design Experiences That Win Customers
by Allan Ung Steve Jobs once wisely stated, "You've got to start with the customer experience and work back toward the technology – not...
Allan Ung
Sep 14, 20213 min read
256 views
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