Experience the future of public transit with SMRT's Chimes redesign. Step inside the MRT train for a revolutionary commuter experience.

Customer Journey Maps serve as a visual means to identify the steps your customer goes through as they experience your product or service and the impact of each. A journey map is helpful for the problem solving team to “see” what the customer goes through in achieving what they want. To improve the quality of customer experience, organizations must have a better understanding of customers, gaining greater customer insight and cater to their customer's end-to-end journey.