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Discover the secrets to taking your customer service strategy from good to great! Learn from expert Allan Ung at Operational Excellence Consulting.

Customer Journey Maps serve as a visual means to identify the steps your customer goes through as they experience your product or service and the impact of each. A journey map is helpful for the problem solving team to “see” what the customer goes through in achieving what they want. To improve the quality of customer experience, organizations must have a better understanding of customers, gaining greater customer insight and cater to their customer's end-to-end journey.