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Training Presentation/Powerpoint:

Design Thinking: Ideation Techniques


Ideation is at the heart of the Design Thinking process. Ideation sessions help you to challenge assumptions, think outside the box, and explore uncharted territory. In the ideation phase, you explore and come up with as many ideas as possible. 

The classic way of ideating is brainstorming. Brainstorming is applied in the "ideate" phase in a variety of way. It is primarily about generating as many ideas (ideation) as possible before they are sorted, combined or clustered. The selection of preferred ideas usually takes place within the framework of an evaluation and vote on the team. For this, tools such as dot voting and the decision matrix are used. The selection of ideas is one of the most difficult elements in the design cycle, since the earlier phases are characterized by a high level of uncertainty. 

In this Ideation Techniques PPT presentation, you will learn and develop skills in six types of ideation methods that can be used in the Design Thinking cycle. They include techniques for ideas generation as well as ideas selection:

  1. Brainstorming

  2. 2 x 2 Matrix

  3. Dot Voting

  4. 6-3-5 Method (Brainwriting)

  5. Special Brainstorming (Negative Brainstorming, Figuring Storming, and Bodystorming)

  6. NABC (Need, Approach, Benefit and Competition)

Each Ideation technique is described in the form of the following structure:

  • What is it?

  • Why use it?

  • How much time and what materials do we need?

  • How to apply the tool

  • Practical tips

  • Key learnings

This presentation guide provides a means to introduce ideation techniques to your workshop participants in addition to the traditional brainstorming method. It helps to make your ideation sessions fun and exciting.

Learning Objectives

  1. Gain knowledge on the various ideation techniques that can be used in the design thinking cycle.

  2. Develop skills in the application of ideation techniques.

  3. Understand the expert tips and key learnings of ideation techniques.


​1. Brainstorming: A classic ideation technique that encourages participants to generate a multitude of ideas quickly and freely, fostering creativity and open collaboration.

2. 2 x 2 Matrix: An effective tool for organizing ideas by comparing two key criteria, facilitating structured decision-making and prioritization during the ideation process.

3. Dot Voting: A simple and efficient method for participants to anonymously vote on their favorite ideas, enabling quick consensus-building and idea selection.

4. 6-3-5 Method: A systematic approach involving six participants who each produce 3 ideas for a problem in the first round. Each of the ideas will then be further developed by the other participants in the next 5 rounds.

5. Special Brainstorming: An innovative ideation technique that encourages participants to think from unusual perspectives or roles, stimulating creativity and unique solutions.

6. NABC: A structured method that prompts participants to outline the Need, Approach, Benefit, and Competition for each idea, enhancing the clarity and viability of potential solutions.


You may also be interested in the following related documents (sold separately):

  1. Design Thinking Workshop Guide

  2. Design Thinking Frameworks Reference Guide

  3. Design Thinking: Ideation Techniques

  4. Design Thinking: Warm-Up Games

  5. Customer Journey Mapping

  6. Value Proposition Canvas

  7. Business Model Canvas

  8. Service Design

  9. Digital Transformation: People, Organization & Change

  10. Digital Transformation: Step-by-step Implementation Guide

  11. Digital Customer Service

  12. Lean Daily Management System

  13. Change Management

  14. Lean Start-up

  15. Strategic Planning: Eight Steps to Implementation

  16. Hoshin Kanri










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