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Design Thinking: Ideation Techniques


Ideation is at the heart of the Design Thinking process. Ideation sessions help you to challenge assumptions, think outside the box, and explore uncharted territory. In the ideation phase, you explore and come up with as many ideas as possible.

In this presentation guide, you will learn and develop skills in six types of ideation techniques that can be used in the Design Thinking cycle. They include techniques for ideas generation as well as ideas selection:

  • Brainstorming

  • 2 x 2 Matrix

  • Dot Voting

  • 6-3-5 Method (Brainwriting)

  • Special Brainstorming (Negative Brainstorming, Figuring Storming, and Bodystorming)

  • NABC (Need, Approach, Benefit and Competition)


Each technique is described in the form of the following structure:

  • What is it?

  • Why use it?

  • How much time and what materials do we need?

  • How to apply the tool

  • Practical tips

  • Key learnings

This guide provides a means to introduce ideation techniques to your workshop participants in addition to the traditional brainstorming method. It helps to make your ideation sessions fun and exciting.

Learning Objectives

  1. Gain knowledge on the various ideation techniques that can be used in the design thinking cycle.

  2. Develop skills in the application of ideation techniques.

  3. Understand the expert tips and key learnings of ideation techniques.


  1. Brainstorming

  2. 2 x 2 Matrix

  3. Dot Voting

  4. 6-3-5 Method

  5. Special Brainstorming

  6. NABC


You may also be interested in the following related documents (sold separately):

  1. Design Thinking Workshop Guide

  2. Design Thinking Project Template

  3. Design Thinking Frameworks

  4. Design Thinking Frameworks Reference Guide

  5. Design Thinking: Ideation Techniques

  6. Design Thinking: Warm-Up Games

  7. Customer Journey Mapping

  8. Value Proposition Canvas

  9. Business Model Canvas

  10. Service Design

  11. Digital Transformation: People, Organization & Change

  12. Digital Transformation: Step-by-step Implementation Guide

  13. Digital Customer Service

  14. Management System for Lean Leaders

  15. Change Management

  16. Leadership & Motivation Theories