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Digital Transformation: People, Organization & Change
American Express
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File Size: 25.5 MB


Number of Slides: 108


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Training Presentation/Powerpoint:

Digital Transformation: People, Organization & Change


Digital Transformation starts with people, not technology. According to Forbes, 70% of all Digital Transformations fail most often due to organizational resistance to change.

Organizational change management and the human side of change is by far the most significant piece of any digital transformation puzzle. If you address the human factor well, you are likely to succeed. If you don't address it well, you are highly likely to fail.


What this presentation will focus is not technology implementation, but a company-wide approach to digital transformation by paying special attention to the human aspects of change--changing employee mindsets, behaviors and the organizational culture. 

This Digital Transformation PPT training presentation provides practical guidelines on developing a solid cultural foundation and the various frameworks/models for change management. It also serves as complementary materials to a digital transformation strategy and deployment guide.

Finally, this presentation helps to clarify the fuzziness around Digital Transformation and prepares key stakeholders in the organization for the Digital Transformation journey.

Learning Objectives

  1. Acquire knowledge on the principles and key concepts of digital transformation

  2. Understand the soft aspects of Digital Transformation - people, organization and change management

  3. Identify the pitfalls to avoid and define the critical success factors of digital transformation



1. Introduction & Key Concepts of Digital Transformation

  • What Brought Us Here Today

  • Some Statistics on Digital Transformation

  • The Era of Smart Customers

  • The Speed of Change is Increasing Rapidly

  • Mindset of a Traditional Digital Transformation Thinker

  • Digital Transformation is Based on Design Thinking Principles

  • Traditional Thinking vs. Design Thinking

  • Three Lenses of Human Centered Design

  • Martec's Law on Technology vs. Organizational Change

  • Soft Skills are Essential to Ensure Digital Transformation Management

  • Digital Transformation Defined

  • Digital Disruption vs. Digital Transformation

  • Examples of Disruptive Companies

  • Companies that Succeeded & Failed at Digital Transformation

  • Five Key Digital Technologies Transforming Industry & Commerce

  • Customer Journeys

  • Omni-channel is a Prerequisite to Great Customer Experience

  • Companies Use Digital Transformations to...

  • Important Metrics for Tracking Digital Transformation

  • Benefits of Digital Transformation

  • The Journey of Digital Transformation

  • Digital Transformation Framework


2. Organizational Impact of Digital Transformation

  • Challenges in Delivering Full End-to-end Customer Experience

  • A Solid Cultural Foundation is Essential to Ensure Digital Transformation Management

  • Impact on the Employees

  • Three Steps Companies Can Take

  • Areas for Skills Development

  • Impact on the Role of Management

  • Impact on Process Structures

  • Marketing & IT Can Impact Customer Experience through Collaboration & Change


3. Guidelines for Change Management

  • Understand Why People Fear Change

  • Understanding Responses to Change - The Enrollment Curve

  • Prepare & Coach Change Leaders

  • The Change Curve

  • Plan Long Term for Real Change

  • Business Model Canvas

  • Change Management Process

  • The McKinsey 7-S Framework

  • Sources of Team Conflict

  • Lencioni's Five Dysfunctions of a Team Model

  • Tuckman's Model of Team Development

  • Principles of Communication for Change Management

  • Sinek's Golden Circle Model

  • Szpekman's Communication Framework

  • Ulrich's HR Competency Model

  • Training Needs Analysis Framework

  • Emotional Competence Framework


4. Pitfalls to Avoid & Critical Success Factors

  • Ten Pitfalls to Avoid

  • Critical Success Factors for Digital Transformation

You may also be interested in the following related documents (sold separately):

  1. Strategic Planning: Eight Steps to Implementation

  2. Hoshin Kanri

  3. A3 Hoshin Planning

  4. Design Thinking Workshop Guide

  5. Customer Journey Mapping

  6. Value Proposition Canvas

  7. Business Model Canvas

  8. Service Design

  9. Digital Transformation: People, Organization & Change

  10. Digital Transformation: Step-by-step Implementation Guide

  11. Digital Customer Service

  12. Lean Daily Management System

  13. Lean Start-up

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