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Business Model Innovation

Reimagining your future.

Build Resilience with a New

Business Model

Abandon outmoded thinking and embrace new, innovative business models of value creation.

Building resilient business models are emblematic of the post-pandemic world. Yet they remain poorly understood, even as they transform competitive landscapes across industries.

Ultimately, business model innovation is about creating value, for companies, customers, and society. It is about replacing outmoded models by applying two powerful "tools" called the Value Proposition Canvas and the Business Model Canvas.

Any company’s business model can be described in nine basic building blocks: namely, customer segments, value proposition, distribution channels, customer relationships, revenue streams, key activities, resources and partners and finally, the cost structure.

Business model thinking is not just for the strategic planning department or other customer-facing functions, it is also applicable to supporting functions (including middle and backend offices) looking to better understand and analyze how their respective units or functions create and deliver value to their internal and external customers.

Based on Strategyzer's unique methods and tools, the business model innovation process consists of a systematic approach that includes designing and testing business models and value propositions to decrease the risks of innovation.

Examples of companies that have applied business model innovation to disrupt the competition include Apple, Amazon, Xiaomi, Skype, Gillette, Nespresso, Google, AirBnB, etc.

Benefits of Business Model Thinking

Visualize Relationships Among the Parts

See the relationships among parts of the model and how they can work as a whole.

Brainstorm New Ideas


Brainstorm market disruption strategies to create competitive advantage.

Identify Solutions and Risks


Identify hypothesis, assumptions and risks in creating new products and services.

Communicate and Align the Organization

The framework provides an efficient document for communicating and aligning the organization.

Add Value and Reduce Costs

Find ways to add value to customers and reduce infrastructural and delivery costs.

Plan Validation Testing


Plan validation testing (market, channels and pricing) and gather customer feedback.

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Learn how to invent and improve your products and services to alleviate extreme pains and create essential gains that customers care about.

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Learn how to transform your existing business models or innovate new ones of value creation to create competitive advantage.


"Provides a good framework to address the CX initiatives and meet NPS and CX satisfaction."

Cisco Systems (USA) Pte Ltd

Get started with Business Model Innovation

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