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Training Presentation/Powerpoint:

Design Thinking


“Design is not what it looks like or feels like.

Design is how it works.”

Steve Jobs


In today's increasing complexity of digital technology and modern business, customers are increasingly choosing products and services based on the quality of the experiences they have with them. To help meet these challenges, an approach known as "Design Thinking" is playing a greater role in finding meaningful pathways - it is increasingly common in Lean Six Sigma processes and in organizational innovation initiatives. Organizations embarking on digital transformation should start with a Design Thinking workshop. Industry practitioners of Design Thinking include Apple, Google, AirBnB, IDEO, Samsung, Nike, Procter & Gamble, SAP, Singapore Airlines and DBS Bank.


Design thinking is a human-centered, iterative problem-solving process of discovery, ideation, and experimentation that employs various design-based techniques to gain insight and yield innovative solutions for virtually any type of organizational or business challenge. This method combines both analytical and creative approaches to generate solutions. 


In this comprehensive training guide, you will learn how to solve problems by building empathy through ethnographic research, generating ideas, prototyping and testing new concepts before final implementation.


Note: This training presentation comes with Design Thinking templates in Powerpoint format.


Learning Objectives


  1. Acquire a deep understanding of the Design Thinking principles, process and tools

  2. Apply the Design Thinking methodology and tools to generate breakthrough ideas and co-create an improved customer experience journey

  3. Improve personal effectiveness by becoming a more empathetic service provider



1.  Key Concepts & Principles of Design Thinking

  • What is Design Thinking?

  • What Design Thinking Is Not

  • Some Applications of Design Thinking

  • Benefits of Design Thinking

  • Framework of Design Thinking

  • Case Studies of Design Thinking at Apple and Singapore Airlines


2.  Five Action Phases of Design Thinking

  • Empathize - Understand Your Customers/Users

  • Define - Define Clear Project/Business Objectives

  • Ideate - Explore Ideas and Solutions

  • Prototype - Build and Visualize Ideas and Solutions

  • Test - Review and Decide


3.  Design Thinking Mindsets, Tools & Templates

  • Think Users First

    • User Feedback Form, Persona and Empathy Map

  • Ask the Right Questions

    • Point of View, How Might We, Design Brief, Stakeholder Map, Context Map, Opportunity Map and Customer Journey Map

  • Believe You Can Draw

    • Communicate by Drawing (visualization)

  • Commit to Explore

    • Ideation Methods, Divergent Method, Convergent Method, Prioritization Map, Affinity Map, Ideas Evaluation Matrix

  • Prototype to Test

    • Storyboards, User Feedback and Prototype Evaluation Matrix

You may also be interested in the following related documents (sold separately):

  1. Design Thinking Project Template

  2. Design Thinking Frameworks & Models

  3. Customer Journey Mapping

  4. Value Proposition Canvas

  5. Business Model Canvas

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