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File Type: PowerPoint (pptx)


File Size: 20.3 MB


Number of Slides: 128


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Training Presentation/Powerpoint:

Customer Journey Mapping


Customer Journey Mapping is the process of creating a graphical representation of the steps and stages a customer goes through to experience a product or service. It identifies key interactions that the customer has with the organization – the user’s motivations, thoughts and feelings for each of these touchpoints.

The map can be used as part of a business improvement process with potential for both improving the customer experience and reducing the costs of manufacturing a product or providing a service.

In this training presenation, you will learn how to carry out a systematic customer journey mapping process. It includes defining the scope, developing a persona and creating a step-by-step customer journey map.

Note: This training presentation includes Customer Journey Mapping templates in Powerpoint format.

Learning Objectives

  1. Acquire knowledge on the key concepts of Customer Journey Mapping.

  2. Learn about the importance of design personas and how to create them.

  3. Learn the key elements of an effective customer journey map and go through the key steps for developing a draft customer journey map for a target customer.

  4. Explore ways to improve customer experiences based on moments of truth identified in customer journey maps.


  1. Key Concepts of Customer Journey Mapping

  2. Creating Personas

  3. Elements of a Customer Journey Map

  4. Ideation Techniques

  5. Customer Journey Mapping Process

You may also be interested in the following related documents (sold separately):

  1. Design Thinking Workshop Guide

  2. Design Thinking for Non-Designers

  3. Design Thinking Project Template

  4. Design Thinking Frameworks & Models

  5. Value Proposition Canvas

  6. Business Model Canvas

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