BLUE OCEAN STRATEGY
Unlocking Value Innovation and creating uncontested market space.
Description
Most corporate strategies are written for red oceans—crowded markets where rivals benchmark one another, product offerings converge, and profit margins shrink. Grounded in W. Chan Kim and Renée Mauborgne’s Blue Ocean Strategy and integrated with Lean management practices, this 1-day executive workshop equips business leaders in Singapore and across Asia-Pacific with the strategic logic, visual tools, and execution frameworks to unlock new demand and achieve profitable growth.
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Blue Ocean Strategy training is an executive learning program that teaches organizations how to move beyond head-to-head competition (red oceans) by pursuing Value Innovation—the simultaneous pursuit of differentiation and low cost. Rather than competing within existing industry boundaries using traditional benchmarking or SWOT analysis, participants learn to reconstruct market boundaries, target noncustomers, and align value, profit, and people propositions for sustainable execution.
Who Should Attend
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C-Suite Executives (CEOs, CFOs, COOs, CMOs, CTOs)
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Strategy, Innovation, and Business Development Leaders
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General Managers and Operational Excellence Heads
Training Methodology
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Visual & Case-Driven: Led by real-world case insights and visual canvases rather than dry spreadsheets.
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Hands-On Team Sprints: Interactive table exercises where teams draw live industry value curves, run Six Paths idea sprints, and map ERRC grids.
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Lean Integration: Connects core blue ocean tools directly with proven Lean practices like Gemba, Value Stream Mapping (VSM), A3 thinking, and Hoshin Kanri.
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Actionable Roadmap: Translates strategic concepts into an immediate, owner-assigned 100-Day Action Plan with concrete 30-day commitments.
Learning Objectives
By the end of the program, participants will be able to:
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Master Value Innovation: Simultaneously pursue differentiation and low cost to break the value-cost trade-off.
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Map Strategy: Read and draw Strategy Canvases and complete ERRC (Eliminate-Reduce-Raise-Create) grids.
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Reconstruct Boundaries: Apply the Six Paths Framework to uncover new demand across alternatives and buyer chains.
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Engage Noncustomers: Target the Three Tiers of Noncustomers by focusing on commonalities over differences.
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Ensure Viability: Sequence strategy through utility, price-minus costing, and the BOI index.
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Execute & Renew: Overcome organizational hurdles using Tipping Point Leadership, Fair Process, and a 100-Day Action Plan.
Workshop Outline
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Module 1: Why Blue Oceans? The Strategic Imperative — Explains why red oceans are bleeding and introduces value innovation to shift from competition to market creation.
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Module 2: The Analytical Tools: Canvas, Four Actions & ERRC — Uses the Strategy Canvas and ERRC grid to make your industry profile visible and reshape it.
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Module 3: Six Paths to Reconstruct Market Boundaries — Applies six systematic paths to challenge industry assumptions and uncover uncontested market space.
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Module 4: Visualise Strategy: Big Picture, Not Numbers — Replaces complex number-crunching spreadsheets with a one-page picture and visual strategy fair.
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Module 5: Reach Beyond Existing Demand: Noncustomers — Targets the three tiers of noncustomers by focusing on shared commonalities rather than shrinking segments.
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Module 6: Strategic Sequence & Business Model Viability — Sequences your business model through buyer utility, strategic price, target cost, and adoption hurdles.
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Module 7: Executing Blue Ocean: Hurdles, Fair Process & Alignment — Overcomes organizational hurdles using tipping point leadership, fair process, and aligned propositions.
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Module 8: Renew, Avoid Traps & Your 100-Day Action Plan — Prepares you to avoid common traps, renew value curves, and execute your first 100-day plan.
Award of Certificate
Certificate of Attendance will be issued to participants who have attended at least 75% of the workshop
Duration
1 day