Job-To-Be-Done (JTBD) Training Presentation (PowerPoint PPT Deck)

DESCRIPTION

The Jobs-to-Be-Done (JTBD) Training Presentation is a facilitation‑ready deck designed to help organizations understand customer needs through the lens of jobs, not products.

JTBD theory emphasizes that customers “hire” products or services to get a job done. By focusing on the underlying jobs, organizations can uncover unmet needs, innovate more effectively, and design offerings that deliver real value. This presentation provides frameworks, examples, and practical guidance to apply JTBD in strategy, product development, and customer experience.

LEARNING OBJECTIVES

Understand the principles of Jobs-to-Be-Done theory.
Learn how to identify customer jobs, pains, and desired outcomes.
Acquire skills to apply JTBD in product and service innovation.
Develop practices to align offerings with customer needs and expectations.

CONTENTS

Introduction to Jobs-to-Be-Done – Definition, origins, and benefits.
JTBD Framework – Core concepts and guiding principles.
Identifying Customer Jobs – Functional, emotional, and social dimensions.
Analyzing Outcomes & Needs – Uncovering unmet needs and opportunities.
Applying JTBD in Innovation – Strategy, product development, and customer experience.
Pitfalls & Best Practices – Common mistakes to avoid and proven practices for effective JTBD application.
Activities – Participants practice identifying customer jobs and mapping unmet needs to design solutions aligned with JTBD insights.

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