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Product-Led Growth (PLG) Training Presentation (PowerPoint PPT Deck)

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File Type: PowerPoint (PPTX)​

Aspect Ratio: Widescreen (16:9)

File Size: 9.6 MB

Number of Slides: 167

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DESCRIPTION
 

Product-Led Growth (PLG) is a go-to-market strategy where the product itself drives customer acquisition, conversion, and expansion. Instead of relying primarily on sales or marketing, PLG organizations design products that deliver immediate value, encourage adoption, and naturally expand usage.

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By adopting PLG, companies like Dropbox, Slack, and Zoom have revolutionized how they engage with customers, using their products to drive growth from the inside out. This slide deck will guide you through the strategies that can help your organization achieve similar success and scale sustainably.

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This training presentation provides facilitation-ready materials to help leaders and teams understand the principles, frameworks, and case studies of PLG, and how to apply them to build scalable, customer-centric growth engines.

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LEARNING OBJECTIVES

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  1. Understand the concept and benefits of Product-Led Growth.

  2. Learn how PLG differs from sales-led and marketing-led strategies.

  3. Explore frameworks for product adoption, conversion, and expansion.

  4. Apply PLG principles to design products that drive growth.

  5. Strengthen organizational alignment around product-centric growth.


CONTENTS

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  1. Introduction to Product-Led Growth

    • Definition and importance of PLG

    • Why PLG matters in modern SaaS and digital businesses

  2. PLG vs. Traditional Growth Models

    • Sales-led vs. marketing-led vs. product-led

    • Key differences and advantages

  3. Core Principles of PLG

    • Deliver value before capturing value

    • Self-serve onboarding and adoption

    • Viral loops and network effects

    • Expansion through usage

  4. PLG Frameworks

    • The PLG Funnel (acquisition → activation → retention → expansion)

    • Metrics and KPIs for PLG success

  5. Case Studies & Examples

    • Leading companies that scaled using PLG

    • Lessons learned and best practices

  6. Implementing PLG in Your Organization

    • Aligning product, marketing, and sales teams

    • Building a culture of experimentation and iteration​

 

 

You may also be interested in the following related documents (sold separately):

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  1. Design Thinking

  2. Business Model Canvas

  3. Service Design

  4. Exponential Organizations (ExOs)

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