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Customer Journey Mapping Training Presentation (PowerPoint PPT Deck)

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File Type: PowerPoint (PPTX)

Aspect Ratio: Widescreen (16:9)

File Size: 19.6 MB

Number of Slides: 145

Terms of Usage

DESCRIPTION
 

The Customer Journey Mapping Training Presentation is a facilitation‑ready deck designed to help organizations visualize and improve the customer experience.

Customer journey mapping provides a structured approach to understanding customer interactions across touchpoints. By identifying pain points, opportunities, and emotions along the journey, organizations can design better services, align processes, and strengthen customer relationships.

This Customer Journey Mapping Training Presentation (Customer Experience & Service Design PPT) includes frameworks and examples to guide facilitators and teams in applying journey mapping effectively.

Note: This training package includes:

  1. Customer Journey Mapping PPT training presentation (PowerPoint)

  2. Customer Journey Mapping templates (PowerPoint)

  3. Customer Journey Mapping poster (PDF, in color and monochrome, printable in A3/A4 size)


LEARNING OBJECTIVES
 

  1. Understand the purpose and benefits of customer journey mapping.

  2. Learn how to identify customer touchpoints and pain points.

  3. Acquire skills to design improved customer experiences.

  4. Develop practices to align business processes with customer needs.


CONTENTS

  1. Introduction to Customer Journey Mapping – Definition, objectives, and benefits.

  2. Customer Experience Framework – Key concepts and guiding principles.

  3. Steps in Customer Journey Mapping – From identifying personas to mapping touchpoints.

  4. Analyzing Pain Points & Opportunities – Using maps to improve customer experience.

  5. Aligning Processes & Strategy – Embedding customer insights into organizational practices.

You may also be interested in the following related documents (sold separately):

  1. Design Thinking

  2. Human-Centered Systems Thinking

  3. Lead With Systems Thinking

  4. Introduction to Agile & Scrum

  5. Customer Journey Mapping

  6. Value Proposition Canvas

  7. Business Model Canvas

  8. Service Design

  9. Lean Start-up

  10. Exponential Organizations (ExOs)

  11. Product-Led Growth

  12. Jobs-To-Be-Done (JTBD) Framework

  13. Digital Transformation: Human Factors

  14. Change Management

  15. Objectives and Key Results (OKRs)

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