Value Proposition Canvas Training Presentation (PowerPoint PPT Deck)
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File Type: PowerPoint (PPTX)
Aspect Ratio: Widescreen (16:9)
File Size: 26.2 MB
Number of Slides: 145
DESCRIPTION
The Value Proposition Canvas Training Presentation is a facilitation‑ ready deck designed to help organizations align products and services with customer needs.
The Value Proposition Canvas (VPC) is a strategic tool that complements the Business Model Canvas by focusing on the fit between customer segments and value propositions. This presentation explains the two sides of the canvas — customer profile and value map — and provides guidance on how to use them to design offerings that resonate with customers.
Note: This training package includes:
1. Value Proposition Canvas PPT training presentation (PowerPoint)
2. Value Proposition Canvas templates (PowerPoint)
3. Value Proposition Canvas poster (PDF, in color and monochrome, printable in A3 size)
LEARNING OBJECTIVES
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Understand the purpose and structure of the Value Proposition Canvas.
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Learn how to analyze customer jobs, pains, and gains.
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Acquire skills to design value propositions that meet customer needs.
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Develop practices to integrate the VPC into business model innovation.
CONTENTS
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Introduction to the Value Proposition Canvas – Definition, purpose, and benefits.
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Customer Profile – Jobs, pains, and gains.
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Value Map – Products, services, pain relievers, and gain creators.
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Achieving Fit – Aligning customer profile with value map.
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Examples of Value Propositions – Illustrations of how organizations apply the canvas.
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Activities –
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Workshop 1: Participants create a customer profile, identifying jobs, pains, and gains to understand customer needs.
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Workshop 2: Participants construct a value map, designing products and services that relieve pains and create gains, then test alignment for fit.
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