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Training Presentation/Powerpoint:

Vision, Mission & Values



The words "vision," "mission"and "values" can hold very different meanings to different people. It is important that each organization must clarify what each term means. The priority is to have agreement among the people involved. When they are actually used in the way they were intended, vision, mission and values become powerful driving forces for building, running and growing your organization.

This presentation can be easily blended into your own materials and used in the following ways:

  1. Educating leaders and employees on the meanings of "vision," "mission" and "values."

  2. Reviewing your organization vision, mission and values ("true north") prior to starting a strategic planning session.

  3. Educating leaders and employees in a business conduct and ethics training program.

  4. Educating new hires, temporary staff and interns as part of your organization's employee orientation program.

Included are examples of vision and mission statements and core values from 20 successful organizations such as Apple, Tesla, Nike, Starbucks, AMEX, Ikea, Procter & Gamble, BMW and Netflix.

Learning Objectives


  1. Acquire knowledge on the meanings of vision, mission and values

  2. Understand the roles of vision, mission and values in strategy formulation

  3. Review examples of the vision, mission and core values of successful organizations




1. Introduction 

  • Key Definitions - At A Glance

  • The Big Picture - Vision, Mission & Values

2. Vision

  • Introduction To Vision

  • What Is A Vision Statement?

  • Vision Statement vs. Mission Statement

  • What A Vision Statement Is Not

  • Vision Statement - Examples

  • Shortcomings In Some Company Vision Statements

  • The Necessity of Vision

  • Characteristics Of A Vision Statement

  • Key Elements Of A Good Vision Statement

  • How Is The Vision Statement Related To Corporate Goals?

  • Role Of Vision In Strategy Formulation

  • Relationship Among Vision, Mission & Strategy

  • Changing The Vision

  • Increasing Popularity Of The Purpose Statement

  • Purpose Statement - Examples

  • Activity 1: Vision Statement

3. Mission

  • What Is A Mission Statement?

  • Benefits Of A Mission Statement

  • Basic Structure Of A Mission Statement

  • Uses Of The Mission Statement

  • Mission Statement - Examples

  • Writing The Mission Statement

  • Activity 2: Mission Statement

4. Core Values

  • Values Create A Community Where We Agree About What Matters

  • What Are Core Values?

  • Relationship Between Core Values & Culture

  • What Core Values Are Not

  • Examples Of Core Values

  • Importance Of Core Values In The Corporate World

  • Core Values - The Ultimate Purpose

  • Values Are An Investment, Not A Platitude

  • Activity 3: Core Values

5. Examples of Vision, Mission & Values

  • Microsoft, Apple, Samsung, AMEX, Starbucks, Spotify, McDonald's, Procter & Gamble, Pepsi, Ikea, Tesla, Nordstrom, Disney, BMW, Marriott, Toyota, Netflix, Nike, Home Depot and Deloitte

  • Activity 4: Best Practices

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