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Training Presentation/Powerpoint:

Vision, Mission & Values



The words "vision," "mission"and "values" can hold very different meanings to different people. It is important that each organization must clarify what each term means. The priority is to have agreement among the people involved. When they are actually used in the way they were intended, vision, mission and values become powerful driving forces for building, running and growing your organization.


  • Vision: Describes the aspirations for the future for your organization.

  • Purpose: Why your organization exists.

  • Mission: What your organization does and for whom.

  • Core Values: The beliefs, principles and philosophy of your organization.

This Vision, Mission and Values PPT presentation can be easily blended into your own materials and used in the following ways:

  1. Educate leaders and employees on the meanings of "vision," "mission" and "values."

  2. Guide strategy development within the scope of a strategic planning process.

  3. Communicate the organization's purpose to stakeholders.

  4. Inform the goals and objectives set to determine whether the strategy is on track.

  5. Educate leaders and employees in a business conduct and ethics training program.

  6. Educate new hires, temporary staff and interns as part of your organization's employee induction and orientation program.

Included are examples of vision and mission statements and core values from 20 successful organizations such as Apple, Tesla, Nike, Starbucks, AMEX, Ikea, Procter & Gamble, BMW and Netflix.

Note: This training package includes:

1. Vision, Mission & Values PPT training presentation (PowerPoint format, 16:9 widescreen)

2. Vision, Mission & Values poster/template (PowerPoint format, 4:3 standard screen)

Learning Objectives


  1. Acquire knowledge on the meanings of vision, mission and values

  2. Understand the roles of vision, mission and values in strategy formulation

  3. Review examples of the vision, mission and core values of successful organizations



1. Introduction 

  • Key Definitions - At A Glance

  • The Big Picture - Vision, Mission & Values

2. Vision

  • Introduction To Vision

  • What Is A Vision Statement?

  • Vision Statement vs. Mission Statement

  • What A Vision Statement Is Not

  • Vision Statement - Examples

  • Shortcomings In Some Company Vision Statements

  • The Necessity of Vision

  • Characteristics Of A Vision Statement

  • Key Elements Of A Good Vision Statement

  • How Is The Vision Statement Related To Corporate Goals?

  • Role Of Vision In Strategy Formulation

  • Relationship Among Vision, Mission & Strategy

  • Changing The Vision

  • Increasing Popularity Of The Purpose Statement

  • Purpose Statement - Examples

  • Activity 1: Vision Statement

3. Mission

  • What Is A Mission Statement?

  • Benefits Of A Mission Statement

  • Basic Structure Of A Mission Statement

  • Uses Of The Mission Statement

  • Mission Statement - Examples

  • Writing The Mission Statement

  • Activity 2: Mission Statement

4. Core Values

  • Values Create A Community Where We Agree About What Matters

  • What Are Core Values?

  • Relationship Between Core Values & Culture

  • What Core Values Are Not

  • Examples Of Core Values

  • Importance Of Core Values In The Corporate World

  • Core Values - The Ultimate Purpose

  • Values Are An Investment, Not A Platitude

  • Activity 3: Core Values

5. Examples of Vision, Mission & Values

  • Microsoft, Apple, Samsung, AMEX, Starbucks, Spotify, McDonald's, Procter & Gamble, Pepsi, Ikea, Tesla, Nordstrom, Disney, BMW, Marriott, Toyota, Netflix, Nike, Home Depot and Deloitte

  • Activity 4: Best Practices

You may also be interested in the following related documents (sold separately):

  1. Design Thinking Workshop Guide

  2. Design Thinking Frameworks Reference Guide

  3. Design Thinking: Ideation Techniques

  4. Design Thinking: Warm-Up Games

  5. Customer Journey Mapping

  6. Value Proposition Canvas

  7. Business Model Canvas

  8. Service Design

  9. Digital Transformation: People, Organization & Change

  10. Digital Transformation: Step-by-step Implementation Guide

  11. Digital Customer Service

  12. Lean Daily Management System

  13. Change Management

  14. Leadership & Motivation Theories

  15. Lean Start-up

  16. Strategic Planning: Eight Steps to Implementation

  17. Hoshin Kanri

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