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The Creative Approach to Problem Solving and Innovation.


Design Thinking is a human-centered, iterative problem-solving process that leverages design-based techniques to gain insights and develop innovative solutions to any organizational or business challenge. To kickstart digital transformation, it's crucial to start with a Design Thinking workshop.

The five-phase Design Thinking process is based on the Hasso Plattner Institute of Design (the"" of Stanford University) model, which has a proven track record of success. This methodology combines both analytical and creative approaches to generate solutions.

In this immersive two-day workshop, participants will work in small teams, guided by our expert design facilitators, to gain a customer-centric approach to problem-solving by re-imagining the end-to-end customer experience journey.

By participating in hands-on activities, participants will develop a range of essential skills such as ethnographic research, visual thinking, storytelling, and strategic planning. The workshop covers topics such as building empathy, ideation, prototyping, and testing new concepts, ensuring that participants leave with the tools and techniques to innovate effectively.

Design Thinking Workshop: Interviewing the user to gain insights of the user's experience.
Design Thinking Workshop: Building a prototype for testing and gathering user feedback.
Design Thinking Workshop: Storyboarding the proposed solution.
Design Thinking Workshop: Bringing solutions to life through storyboarding and user experiences.

Recommended Audience

This course is designed for any business leader, professional, manager or individual contributor wishing to gain practical know-how on the principles, process and tools of Design Thinking.


  • This is an experiential workshop, which emphasises engagement, interaction and practice​.

  • Participants should expect short presentations that introduce content, examples, case studies, video presentations, group activities for skills practice, and group discussions for reflection that deepens their learning.

  • Participants will be given a challenge/project that requires them to work in teams to address one unmet need and present their ideas.

Learning Objectives

  1. Acquire a deep understanding of the Design Thinking principles, process and tools.

  2. Understand the mindsets of a design thinker.

  3. Apply the Design Thinking framework as a structured process to solve problems.

  4. Learn ideation techniques to generate breakthrough ideas and co-create an improved customer experience journey.

  5. Improve personal effectiveness by becoming a more empathetic service provider.

Workshop Outline

1.  Welcome & Icebreaker Activity


Objective: Start the workshop with an engaging icebreaker to build a positive atmosphere.

2.  Introduction to Design Thinking

Objective: Familiarize participants with the foundational principles and key concepts of Design Thinking.


  • Traditional thinking versus design thinking

  • Three lenses of human-centred design: Desirability, feasibility, and viability

  • Benefits of design thinking

  • Examples and case studies of design thinking applications

  • The framework of design thinking and its impact on innovation and personal effectiveness

3.  The Mindsets of a Design Thinker

Objective: Explore the fundamental mindsets of a Design Thinker that drive innovation and value creation.


  • Prioritizing people in the design process

  • Developing heightened process awareness

  • Embracing radical collaboration

  • Encouraging experimentation and iteration

  • Promoting visualization and reflection on actions

4.  EMPATHIZE: Understanding the User


Objective: Acquire a deep understanding of the user's experience, context, and emotions, essential for effective design.

  • Gain insights into user experiences, situations, and emotions through observation and engagement techniques

  • Utilize tools like personas, empathy maps, and user feedback

5.  DEFINE: Framing the Opportunity


Objective: Systematically process and synthesize research findings to craft a focused User Point of View (POV) that serves as a foundation for identifying user needs and insights.


  • Explore tools such as Point of View (POV), How Might We (HMW) questions, stakeholder maps, customer journeys, and context and opportunity maps

6.  IDEATE: Exploring Ideas & Solutions


Objective: Focus on idea generation, translating problems into innovative solutions, and exploring a wide variety of ideas.

  • Emphasize creative problem-solving and generating out-of-the-box solutions

  • Employ divergent and convergent ideation methods

  • Utilize ideation techniques including sketches, prioritization matrices, affinity diagrams, and idea evaluation matrices

7.  PROTOTYPE: Building & Visualizing Ideas & Solutions


Objective: Enhance understanding and interaction with ideas through tangible prototypes for quick and cost-effective development.

  • Create physical prototypes, wireframes, and storyboards to visualize concepts

8.  TEST: Reviewing & Deciding Solutions


Objective: Seek user feedback on prototypes to gain insights, refine the user Point of View, and enhance solutions.

  • Utilize user feedback, observations, and evaluation matrices for refining and decision-making

Award of Certificate

Certificate of Attendance will be issued to participants who have attended at least 75% of the workshop


2 days


"This course provides a different insight into solving organization, customer problems."

iDirect Asia Department,
ST Electronics (Satcom & Sensor Systems) Pte Ltd

Get started with Design Thinking training

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