"Our staff has benefited from the insights shared and gained new perspectives."​

Nelson Quek

Head of Tuas Development

Innovate@SEA Team LEAD


Training program:

Business Model Canvas

A shared language for describing, visualizing, assessing, and changing business models


The Business Model Canvas is a Strategic Management and Lean Startup template for developing new or redesigning existing business models to create competitive advantage.


Based on the framework developed by Strategyzer, the canvas is presented as a visual chart with 9 building blocks spanning the areas of the organization’s core offering, infrastructure, customers, and finances. The 9 building blocks include: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships and Cost Structure.

This innovative tool can be used in a collaborative setting, e.g. strategy workshop. It helps organizations align their activities by illustrating and discussing potential trade-offs in a structured manner. Business Model Canvas is a framework to literally bring everyone on the same page. Users include executives, consultants, entrepreneurs and leaders of all organizations.

In this workshop, participants will acquire the knowledge and skills to apply the Business Model Canvas to develop innovative business models of value creation or transform current ones. 

Recommended Audience

  • This workshop is ideal for professionals, executives, consultants, entrepreneurs and leaders of all organizations looking to develop new business models or redesign existing ones for value creation



  • This is an experiential workshop, which emphasises engagement, interaction, and practice

  • Participants should expect short presentations that introduce content, video presentations, examples, case studies, group activities for skills practice, and group discussions for reflection that deepens their learning

  • Participants will work in groups to map the current business model, followed by presentation and discussion

Learning Objectives


  1. Understand the key concepts of business model thinking.

  2. Acquire knowledge of the 9 building blocks of the Business Model Canvas for value creation.

  3. Learn how to apply the Business Model Canvas to map out your current business model for understanding and analysis.

  4. Gain basic knowledge of the Business Model design process and related frameworks (e.g. Value Proposition Canvas).




  1. Introduction to Business Model Thinking​

  2. Basics of Design Thinking

  3. The Value Proposition Canvas

  4. The 9 Building Blocks

  5. The Business Model Canvas (with examples and case studies)

  6. Business Model Design Process

  7. Presenting the Business Model Canvas - Do's and Don'ts


Award of Certificate

  • Certificate of Attendance will be issued to participants who have attended at least 75% of the workshop




  • 1 day

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