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A shared language for describing, visualizing, assessing, and changing business models.


The Business Model Canvas is a Strategic Management and Lean Startup template for developing new or redesigning existing business models to create competitive advantage.


Based on the framework developed by Strategyzer, the canvas is presented as a visual chart with 9 building blocks spanning the areas of the organization’s core offering, infrastructure, customers, and finances. The 9 building blocks include: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships and Cost Structure.

This innovative tool can be used in a collaborative setting, e.g. post pandemic strategy workshop. It helps organizations align their activities by illustrating and discussing potential trade-offs in a structured manner. Business Model Canvas is a framework to literally bring everyone on the same page. Users include executives, consultants, entrepreneurs and leaders of all organizations.

In this workshop, participants will acquire the knowledge and skills to apply the Business Model Canvas to develop innovative business models of value creation or transform current ones. 

Mapping out the current business model and understanding how it creates value for customers.
Analyzing how the current business model can be improved to elevate customer experience.
Generating ideas to enhance the delivery of value to customers.
Designing the future state business model to enhance efficiency and value delivery.

Recommended Audience

  • Professionals, executives, consultants, entrepreneurs and leaders of all organizations looking to develop new business models or redesign existing ones for value creation.

  • Business units and supporting functions (including middle and backend offices) looking to better understand and analyze how their respective units or functions create and deliver value to their internal customers.


  • This is an experiential workshop, which emphasises engagement, interaction, and practice​.

  • Participants should expect short presentations that introduce content, video presentations, examples, case studies, group activities for skills practice, and group discussions for reflection that deepens their learning.

  • Participants will work in groups to map the current business model or design a new business model, followed by presentation and discussion.

Learning Objectives

  1. Understand the key concepts of design thinking and business model thinking.

  2. Acquire knowledge of the 9 building blocks of the Business Model Canvas for value creation.

  3. Learn how to apply the Value Proposition Canvas to invent and improve value propositions based on specific customer segments.

  4. Learn how to apply the Business Model Canvas to map out your current business model for understanding and analysis.

  5. Gain basic knowledge of the Business Model design process.

Workshop Outline

1.  Introduction to Business Model Thinking

Objective: Familiarize participants with the foundational principles of Business Model Thinking and the benefits of using the Business Model Canvas as a visual tool.

  • Definition and importance of business models

  • Introduction to the Business Model Canvas

  • Benefits of using the Business Model Canvas

  • Role of the Business Model Canvas as a strategic tool

  • Integration with the Value Proposition Canvas


2.  Design Thinking - Foundation of the Business Model Canvas

Objective: Highlight the role of Design Thinking as the foundation of the Business Model Canvas and the impact of its principles.

  • Understanding the core concepts of Design Thinking

  • Benefits derived from the integration of Design Thinking

  • Principles that underpin Design Thinking

  • The "3 Lenses of Human-Centered Design"

  • Exploring the real-world applications of Design Thinking

  • The five phases of Design Thinking

  • Cultivating the five essential Design Thinking mindsets


3.  Business Model Building Blocks & Canvas Structure

Objective: Provide an in-depth understanding of the nine core building blocks that make up the Business Model Canvas and explore the structure and practical application of the Business Model Canvas.

  • Clarify the role and significance of each building block

  • Differentiate between the left-brain and right-brain aspects of the canvas

  • Clarify the distinct roles of the left and right canvas components

  • Offer illustrative examples of various business models

  • Emphasize their collective importance in designing effective business models

  • Reinforce the Business Model Canvas as a central visual framework for business model development

4.  Value Proposition Canvas - Heart of the Business Model Canvas

Objective: Understand the significance of the Value Proposition Canvas and its role in creating customer-centric value propositions.

  • The essence of a value proposition

  • Benefits associated with employing a Value Proposition Canvas

  • Utilizing the Value Proposition Canvas to comprehend customer needs and generate valuable solutions

  • The responsibilities of a Value Proposition Designer

  • Achieving alignment between the value map and customer profile using the Value Proposition Canvas

5.  Business Model Canvas Design Process

Objective: Outline the design process of the Business Model Canvas, its objectives, and the significance of innovation in business model design.

  • Strategies for designing effective business models

  • Objectives of business model innovation

  • Steps in the business model design process

  • The intersection of business model design and innovation

  • Factors specific to established organizations

  • Cultivating a design-oriented attitude

  • The five key phases of the business model design process

  • Distinguishing between business models and business plans

  • Implementing business models within organizations

6.  Business Model Canvas Practice Tips

Objective: Provide practical tips and best practices for effectively using the Business Model Canvas.

  • Practical do's and don'ts for successful application

  • Guidelines for effectively using the Business Model Canvas

  • Ensuring productive utilization of this strategic tool

Award of Certificate

Certificate of Attendance will be issued to participants who have attended at least 75% of the workshop


1 day

Get started with Business Model Canvas training

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