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A shared language for describing, visualizing, assessing, and changing business models.


The Business Model Canvas is a Strategic Management and Lean Startup template for developing new or redesigning existing business models to create competitive advantage.


Based on the framework developed by Strategyzer, the canvas is presented as a visual chart with 9 building blocks spanning the areas of the organization’s core offering, infrastructure, customers, and finances. The 9 building blocks include: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships and Cost Structure.

This innovative tool can be used in a collaborative setting, e.g. post pandemic strategy workshop. It helps organizations align their activities by illustrating and discussing potential trade-offs in a structured manner. Business Model Canvas is a framework to literally bring everyone on the same page. Users include executives, consultants, entrepreneurs and leaders of all organizations.

In this workshop, participants will acquire the knowledge and skills to apply the Business Model Canvas to develop innovative business models of value creation or transform current ones. 

Mapping out the current business model and understanding how it creates value for customers.
Analyzing how the current business model can be improved to elevate customer experience.
Generating ideas to enhance the delivery of value to customers.
Designing the future state business model to enhance efficiency and value delivery.

Recommended Audience

  • Professionals, executives, consultants, entrepreneurs and leaders of all organizations looking to develop new business models or redesign existing ones for value creation

  • Business units and supporting functions (including middle and backend offices) looking to better understand and analyze how their respective units or functions create and deliver value to their internal customers


  • This is an experiential workshop, which emphasises engagement, interaction, and practice​

  • Participants should expect short presentations that introduce content, video presentations, examples, case studies, group activities for skills practice, and group discussions for reflection that deepens their learning

  • Participants will work in groups to map the current business model or design a new business model, followed by presentation and discussion

Learning Objectives

  1. Understand the key concepts of design thinking and business model thinking.

  2. Acquire knowledge of the 9 building blocks of the Business Model Canvas for value creation.

  3. Learn how to apply the Value Proposition Canvas to invent and improve value propositions based on specific customer segments

  4. Learn how to apply the Business Model Canvas to map out your current business model for understanding and analysis.

  5. Gain basic knowledge of the Business Model design process.

Workshop Outline

1.  Introduction to Business Model Thinking

  • Three traits of successful entrepreneurs

  • Definition of business model

  • What is a business model canvas?

  • Benefits of a business model canvas

  • Business model canvas as a visual tool

  • The strategic management framework for developing business models

  • Integrated suite of tools

  • The value proposition canvas

  • Applications of the business model canvas


2.  Design Thinking - Foundation of the Business Model Canvas

  • What is design thinking?

  • Benefits of design thinking

  • Principles of design thinking

  • 3 lenses of human-centered design

  • Impact of design thinking

  • Industrial applications of design thinking

  • 5 phases of design thinking

  • 5 design thinking mindsets


3.  Overview of the 9 Building Blocks

  • Customer segments

  • Value propositions

  • Channels

  • Customer relationships

  • Revenue streams

  • Key resources

  • Key activities

  • Key partnerships

  • Cost structure

4.  Value Proposition Canvas - Heart of the Business Model Canvas

  • What is a value proposition?

  • Benefits of a value proposition canvas

  • A tool to understand customer needs and create value that they want

  • Role of value proposition designer

  • Achieving fit between the value map and customer profile

  • The value proposition canvas


5.  Business Model Canvas

  • The business model canvas consists of 9 building blocks

  • Left brain vs. right brain

  • Left canvas vs. right canvas

  • Examples of business models

6.  Business Model Canvas Design Process

  • 4 design strategies

  • Objectives of business model innovation

  • Business model design process

  • Business model design and innovation

  • Factors specific to established organizations

  • Design attitude

  • 5 phases of business model design

  • Business models and business plans

  • Implementing business models in organizations

7.  Business Model Canvas Practice Tips

  • Do's and don'ts

8.  Summary

Award of Certificate

Certificate of Attendance will be issued to participants who have attended at least 75% of the workshop


1 day

Get started with Business Model Canvas training

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