Business Model Canvas Training

BUSINESS MODEL CANVAS workshop

A shared language for describing, visualizing, assessing, and changing business models.

Description

The Business Model Canvas is a Strategic Management and Lean Startup template for developing new or redesigning existing business models to create competitive advantage.

Based on the framework developed by Strategyzer, the canvas is presented as a visual chart with 9 building blocks spanning the areas of the organization’s core offering, infrastructure, customers, and finances. The 9 building blocks include: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships and Cost Structure.

This innovative tool can be used in a collaborative setting, e.g. post pandemic strategy workshop. It helps organizations align their activities by illustrating and discussing potential trade-offs in a structured manner. Business Model Canvas is a framework to literally bring everyone on the same page. Users include executives, consultants, entrepreneurs and leaders of all organizations.

In this workshop, participants will acquire the knowledge and skills to apply the Business Model Canvas to develop innovative business models of value creation or transform current ones.

Recommended Audience

Professionals, executives, consultants, entrepreneurs and leaders of all organizations looking to develop new business models or redesign existing ones for value creation
Business units and supporting functions (including middle and backend offices) looking to better understand and analyze how their respective units or functions create and deliver value to their internal customers

Methodology

This is an experiential workshop, which emphasises engagement, interaction, and practice
Participants should expect short presentations that introduce content, video presentations, examples, case studies, group activities for skills practice, and group discussions for reflection that deepens their learning
Participants will work in groups to map the current business model or design a new business model, followed by presentation and discussion

Learning Objectives

Understand the key concepts of design thinking and business model thinking.
Acquire knowledge of the 9 building blocks of the Business Model Canvas for value creation.
Learn how to apply the Value Proposition Canvas to invent and improve value propositions based on specific customer segments
Learn how to apply the Business Model Canvas to map out your current business model for understanding and analysis.
Gain basic knowledge of the Business Model design process.

Workshop Outline

1. Introduction to Business Model Thinking

Three traits of successful entrepreneurs
Definition of business model
What is a business model canvas?
Benefits of a business model canvas
Business model canvas as a visual tool
The strategic management framework for developing business models
Integrated suite of tools
The value proposition canvas
Applications of the business model canvas

2. Design Thinking - Foundation of the Business Model Canvas

What is design thinking?
Benefits of design thinking
Principles of design thinking
3 lenses of human-centered design
Impact of design thinking
Industrial applications of design thinking
5 phases of design thinking
5 design thinking mindsets

3. Overview of the 9 Building Blocks

Customer segments
Value propositions
Channels
Customer relationships
Revenue streams
Key resources
Key activities
Key partnerships
Cost structure

4. Value Proposition Canvas - Heart of the Business Model Canvas

What is a value proposition?
Benefits of a value proposition canvas
A tool to understand customer needs and create value that they want
Role of value proposition designer
Achieving fit between the value map and customer profile
The value proposition canvas

5. Business Model Canvas

The business model canvas consists of 9 building blocks
Left brain vs. right brain
Left canvas vs. right canvas
Examples of business models

6. Business Model Canvas Design Process

4 design strategies
Objectives of business model innovation
Business model design process
Business model design and innovation
Factors specific to established organizations
Design attitude
5 phases of business model design
Business models and business plans
Implementing business models in organizations

7. Business Model Canvas Practice Tips

Do's and don'ts

8. Summary

Award of Certificate

Certificate of Attendance will be issued to participants who have attended at least 75% of the workshop

Duration

1 day