BUSINESS MODEL CANVAS workshop
Design Smarter Business Models. Create Sustainable Value.
Description
The Business Model Canvas (BMC) is a powerful visual framework that helps teams analyze, design, and innovate business models in a structured and collaborative way. Developed by Alexander Osterwalder, the BMC provides a one-page overview of how a business creates, delivers, and captures value—making it a go-to tool for entrepreneurs, corporate innovators, and strategists.
This practical training course equips participants with the skills to use the BMC effectively for strategic planning, business transformation, or new product/service development. Through guided exercises and real-world case studies, participants will learn to critically assess existing business models, spot opportunities, and prototype alternatives that align with customer needs and organizational capabilities.
Recommended Audience
This training is ideal for entrepreneurs, business developers, product managers, innovation leads, and corporate strategy teams who are involved in launching, refining, or rethinking business models.
Methodology
This course includes:
-
Instructor-led explanations and real-world examples
-
Hands-on canvas building and team exercises
-
Visual templates, tools, and group feedback
-
Collaborative learning and facilitation practice
Learning Objectives
By the end of the course, participants will be able to:
-
Understand the structure and logic of the 9 building blocks of the Business Model Canvas.
-
Apply the BMC to visualize, analyze, and communicate business models clearly.
-
Identify strengths, gaps, and opportunities in existing or new business models.
-
Use the BMC for business planning, innovation, and customer-centric design.
-
Facilitate collaborative workshops to co-create and test new business model ideas.
Workshop Outline
Module 1: Introduction to Business Model Thinking
-
What is a Business Model?
-
Overview of the Business Model Canvas
-
Applications of BMC: Startups, Strategy, Innovation
-
Examples of Real-World Business Models
Module 2: Deep Dive into the 9 Building Blocks
-
Customer Segments
-
Value Propositions
-
Channels
-
Customer Relationships
-
Revenue Streams
-
Key Resources
-
Key Activities
-
Key Partnerships
-
Cost Structure
-
Case Exercise: Mapping an Existing Business
Module 3: Designing Innovative Business Models
-
Patterns and Innovation Techniques
-
Customer-Centric Business Design
-
Using CJM and Empathy Maps to Inform BMC
-
Group Exercise: Designing a New Business Model
Module 4: Strategy, Testing and Implementation
-
Linking BMC to SWOT and Strategic Planning
-
Introduction to the Value Proposition Canvas
-
Business Model Prototyping and Iteration
-
Risk Mapping and Validation Planning
Module 5: Facilitation and Next Steps
-
How to Run a BMC Workshop
-
Templates, Tools and Common Pitfalls
-
Aligning BMC with Lean Startup and Agile Thinking
-
Action Planning for Your Organization