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Introduction to Design Thinking



Design Thinking is 'outside the box' thinking. It allows everyone to use creative tools to address a vast range of challenges. The process is action-oriented, embraces simple mindset shifts and tackles problems from a new direction.

Some of the world's leading brands, such as Apple, Nike, Starbucks and GE have rapidly adopted the design thinking approach. What's more, design thinking is being taught at leading universities around the world, including Stanford, Harvard and MIT.

Design Thinking encourages organizations to focus on the people they are creating for, which leads to better products, services, and internal processes. The framework is fully compatible with analytical problem solving approaches.

This introductory presentation provides useful information for management and staff who are new to Design Thinking and are interested to learn more about its benefits and applications.

Learning Objective


​1. Gain knowledge on the key concepts of Design Thinking
2. Understand the mindsets and methodology of Design Thinking
3. Identify best practices and transforming your organization



1. Key Concepts of Design Thinking

2. Design Thinking Mindsets
2.1  Focus on Human Values
2.2  Show Don't Tell
2.3  Craft Clarity
2.4  Embrace Experimentation
2.5  Be Mindful of Process
2.6  Bias Toward Action
2.7  Radical Collaboration

3. Design Thinking Methodology
3.1  Empathize
3.2  Define
3.3  Ideate
3.4  Prototype
3.5  Test

4. Best Practices & Transforming Your Organization


You may also be interested in the following related documents (sold separately):

  1. Design Thinking Workshop Guide

  2. Design Thinking Project Template

  3. Design Thinking Frameworks

  4. Design Thinking Frameworks Reference Guide

  5. Customer Journey Mapping

  6. Value Proposition Canvas

  7. Business Model Canvas

  8. Service Design

  9. Digital Transformation

  10. Management System for Lean Leaders

  11. Change Management

  12. Leadership & Motivation Theories