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File Type: PDF; Printable on A3 paper


File Size: 286 KB


Number of Pages: 3


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Design Thinking Poster



The Design Thinking Poster describes the five phases of creative problem-solving and innovation based on the world-renowned Stanford d.School's model. The poster comes in two themes: color and monochrome. Formatted in PDF, the poster can be easily printed on an A3-sized paper.

The Design Thinking Poster complements the
Design Thinking Workshop Guide training presentation materials. It is an effective tool that can be printed and distributed to attendees of your Design Thinking workshop session. It serves as a takeaway and summary of your process improvement presentation.

The Design Thinking Poster describes the five main phases of the creative problem-solving and innovation process:

1.  Empathize
Learn about the audience for whom you are designing, by observation and interview.


  • User interview

  • Informal chats

  • Observation

  • Shadowing

  • Mystery shopping

  • Picture-taking

  • Immersion


  • Personas

  • Empathy map

  • List of user feedback

  • Problems identified

2.  Define
Create a point of view that is based on user needs and insights.


  • Workshops

  • Stakeholder meetings

  • Focused groups


  • Design brief (including Point of View and How Might We statements)

  • Stakeholder map

  • Context map

  • Customer journey map

  • Opportunity map

3.  Ideate
Brainstorm and come up with as many creative solutions as possible.


  • Ideation activities

  • Brainstorming

  • Workshops

  • Mindmaps

  • Sketching/drawing


  • Ideas/concepts

  • Sketches

  • Prioritization map

  • Affinity map

  • Idea evaluation

4.  Prototype
Build a representation of one or more of your ideas to show to others.


  • Space prototyping

  • Physical/digital prototyping

  • Paper construction

  • Wireframe building

  • Storyboards

  • Role-plays


  • Physical/digital prototypes

  • Wireframes

  • Storyboards

5.  Test
Share your prototyped idea with your original user for feedback.


  • User testing

  • Observation

  • Picture-taking

  • Evaluation

  • Discussion


  • List of user feedback

  • Observation

  • Evaluation map

  • Proposed refinement

You may also be interested in the following training presentations and posters (sold separately):

  1. Design Thinking Workshop Guide

  2. Change Management Methodology