Adopting/adapting best-in-class practices for superior performance.


Benchmarking is the process of continually searching for the best methods, practices and processes, and either adopting or adapting their good features and implementing them to become the “best of the best.” To become the best-in-class, organizations need to implement the right processes to get there. 

Being an important criterion in the Singapore Business Excellence award framework, Benchmarking also promotes the emergence and evolution of a “learning culture” throughout the organization, a key to continuous improvement, total quality and competitiveness over the long term.


This one-day “hands-on” workshop is for individuals or teams that want to accelerate their benchmarking learning and kick-start projects that will deliver innovative solutions and best practices. You will learn how to improve any given business process by exploiting “best practices” rather than merely measuring the best performance.

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Recommended Audience

  • Continuous improvement professionals who want to enhance their skills and knowledge in process improvement

  • Cross-functional or departmental project teams formed to implement benchmarking

  • Individuals of the organization's governance team, e.g. SQA Management Committee, Project Management Office, etc. who need to track, monitor and report the status and results of benchmarking projects


  • This is an experiential workshop, which emphasises engagement, interaction and practice​

  • Participants should expect short presentations that introduce content, examples, case studies, video presentations, group activities for skills practice, and group discussions for reflection that deepens their learning

  • Participants are encouraged to identify 3-4 projects for group activities and discussion

Learning Objectives

  1. Gain a broad understanding of the key concepts of benchmarking.

  2. Acquire the skills to identify, assess and implement various types of benchmarking projects to meet the your organization's goals based on the four-phase, ten-step Xerox Benchmarking model.

  3. Gain awareness of the code of conduct for benchmarking and make preparations to get the most out of a site visit.

  4. Define the critical success factors in benchmarking implementation.

  5. Kick-start a benchmarking project of relevance to your organization.

Workshop Outline

  • Key Concepts & Principles of Benchmarking

    • Objective of Benchmarking

    • Benchmarking - Is and Is Not

    • Benefits of Benchmarking

    • The Xerox Case Study

    • Benchmarking Definitions & Terminologies

    • 3 Imperatives for Successful Benchmarking

    • When You Should Not Benchmark

    • Overview of the Xerox Benchmarking Model

    • Preparing for a Benchmarking Project

  • The Xerox Benchmarking Process

    • Four Phases of Benchmarking

    • Types of Benchmarking

    • Step 1: What to benchmark?

    • Step 2: Whom to benchmark?

    • Step 3: Data collection

    • Step 4: Determine current performance “gap”

    • Step 5: Project future performance levels

    • Step 6: Communicate findings and gain acceptance

    • Step 7: Establish goals

    • Step 8: Develop action plans

    • Step 9: Implement actions and monitor progress

    • Step 10: Re-calibrate benchmarks

  • Benchmarking Inspection Checklist

  • Benchmarking Roles and Responsibilities

    • Customers of Benchmarking

    • Suppliers of Benchmarking

  • Benchmarking Etiquette

    • Benchmarking Protocol

    • Illegal Benchmarking Practices

  • Benchmarking Site Visit

    • Preparing for a Site Visit

    • During the Site Visit

    • Learning from the Best

    • Post Site Visit

  • Benchmarking Pitfalls to Avoid

  • Critical Success Factors & Challenges

    • Management Behaviors Important to Benchmarking

Award of Certificate

Certificate of Attendance will be issued to participants who have attended at least 75% of the workshop


1 day


"Very good. At least it will be a start to improve our department value add to the company."​


Engineer, System Acceptance Engineering,

ASM Assembly Systems Singapore Pte Ltd

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