Benjamin Franklin

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Training program:

A3 Strategy Deployment Process



The A3 Strategy Deployment Process is an approach that uses the A3 thinking principles and process to systematically plan and deploy your organization's strategies to the functional and individual levels.  With this process, you will be able to focus on the things that are truly important, and steer your organization from the Current State to the Desired State, versus talking about everything. The A3 is the tool which gives life to the strategic planning process and eventually enables alignment within the organization.  The benefits include:


  • Ensuring proper focus and attention on the “important” and not simply the “urgent” things;

  • Facilitating management follow-up to hold participants accountable for their part of the plan and to provide help when needed;

  • Enabling results not possible when each country/function is operating independently or in loose collaboration.

Recommended Audience

  • This workshop is recommended for senior executives, department managers and key personnel.


  • Lectures, video presentations, group activities and discussions and Q&A

  • Brainstorming and Affinity Diagramming

  • Using common strategy analysis tools (e.g. SWOT analysis, Porter's Five Forces analysis) to develop your organization A3

Learning Objectives 


  1. Understand the strategy formulation and deployment process, i.e. translating the 'True North' to the A3

  2. Familiarize with the A3 tool for strategy deployment 

  3. Understand the Check & Adjust process for strategy review 




  • Introduction & Overview of Strategy Deployment 

  • True North & A3

  • Linking the True North to A3

  • Strategy Formulation and Deployment

  • A3 Template at a Glance

  • The Right Sequence to Fill in an A3

  • Developing the Strategy Step-by-Step

  • Developing the Action Plan Step-by-Step

  • Check & Adjust

Award of Certificate

  • Certificate of Attendance will be issued to participants who have attended at least 75% of the workshop


  • 2 days